FOR IMMEDIATE RELEASE

Equipment Leader Celebrates Two Years with Website Relaunch After Strategic Brand-Building Push

St. Petersburg, FL — August 19, 2025 — Equipment Leader, a national heavy equipment dealership and rental provider, is proud to announce the celebration of its two-year anniversary and the launch of its newly redesigned website at www.equipmentleader.com.

Founded in 2023 by David Lide, Equipment Leader has focused on building a powerful brand presence before pursuing aggressive sales growth. In just two years, the company’s name has been seen or heard by an estimated 4 million people nationwide through billboard, radio, and digital advertising campaigns.

During that time, Equipment Leader also made the deliberate choice to pass on an estimated $3 million in potential sales in order to build its brand the right way first.

“We weren’t interested in fast wins — we were interested in building something that lasts,” said David Lide, CEO and Founder of Equipment Leader. “By prioritizing brand recognition and customer trust, we’ve created a strong foundation for long-term growth. The new website is the next step in that vision.

I want to thank the many people who have reached out to offer guidance and support, the customers who have reached out for quotes, the 14+ brands that have trusted us to sell their products, and the broader industry — including our competitors — who have helped us along the way. This industry is built on relationships, and we’re grateful to be part of it.”

The redesigned website highlights:

• Streamlined navigation for equipment sales, rentals, and support

• Updated brand listings, with additional manufacturers to be added in the coming days

• Direct customer contact options, including a dedicated phone line (1-800-488-1782)

Equipment Leader is also extending an invitation to new partners: “If you’re an equipment manufacturer, attachment manufacturer, or tool manufacturer looking to reach a nationwide customer base, we’d love to connect,” added Lide.

About Equipment Leader

Equipment Leader is a national heavy equipment dealership and rental provider based in St. Petersburg, Florida. Since 2023, the company has focused on building a recognizable, trusted brand to serve construction, agriculture, and infrastructure businesses nationwide with reliable equipment, flexible rental programs, and specialized attachments.

Media Contact

David Lide
CEO & Founder, Equipment Leader
📞 1-800-488-1782
📧 support@equipmentleader.com
🌐 www.equipmentleader.com